Those of you in the uncivilised corners of the earth may not realize that the world of sport has reached its pinnacle this month, yes, this September of 2007. The World Cup is on.
No, not that world cup. This World Cup.
The Rugby. Oh yes, the rugby.
And when you’re talking about the Rugby, you’re talking about the All Blacks, NZed’s national team. There’s really no level of fame and fortune in US pro sports which can compare. Long after one’s rugby days are over, til the day they write your obituary, you’re still “former All-Black.” In fact, being a former All Black really entitles you to have your opinion heard about, well, just about anything. Wind farms and water rights, for example.
But I’m not here to talk about the All Black’s stunning first-round trouncing of Italy (76-14, thank ye very much) last night. No, I want to mention this ad campaign, from yesterday’s paper:
(click on the tiny version above for a huge version of the ad)
The fine print at the bottom of the ad reads:
This earth has been sourced from rugby grounds throughout New Zealand that have been played on by every All Black over the last 123 years. Excludes James Hendrie (680) the only All Black never to have played in New Zealand. Verified by Bob Luxford Dip. Mus. Studies, Secretary/Curator New Zealand Rugby Museum.
[n.b. There have been 1071 All Blacks. Also, the current ABs have taken their own earth capsules with them to France, including an apparently much larger dirt capsule which sits in the locker room, so they're always playing "on home turf" ....]
We actually saw one of the capsules in a shop window downtown, and yes, it’s a container about the size of a bottle of beer, full of soil, nestled in a commemorative velveteen case, complete with signed and authenticated certificate.
I’m so gob-smacked, I can’t even think of a smart-aleck remark to make. Dang. Now that’s passion for the rugby.
[Sadly, the US is currently in pool play with England, South Africa, Tonga, and Samoa. With any luck the surviving members of the US team will have a nice time watching the rest of the tournament from the hospital]